JOAO BARBARA

Fractional Entrepreneur in Residence
Co-founder at đŸȘŽFern Business Building
JB Fractional Leadership LLC

Hello! I'm JB.I have 12+ years of experience leading operations and strategy teams at high growth tech companies across Healthcare, Transportation, Food Delivery and other industries.My focus is helping high growth companies scale on a strategic, tactical and operational level.Over the years, I've learned that successful companies are built by owners, not renters. Embracing this ethos, I don't call myself a consultant. Consider me an entrepreneur in residence: a true partner, ready to delve deep into the trenches of building new ventures.

Featured Projects & Experience

  • Set up city operations from scratch

  • Led $1.2B business, #1 trip volume worldwide

  • Launched new verticals (uberPOOL, uberVIP, etc), markets (Sao Paulo, Santos, Campinas, etc), products and operating models

  • Launched scooter business in Florida

  • Oversaw P&L; optimized costs, propelling market to top 3 US unit economics

  • Devised business strategy; developed playbooks and SOPs, managed W2 and 1099 workforce

  • Led Central Operations team (Supply Growth, Engagement, Credentialing, Marketplace Health and Product Operations)

  • Developed new initiatives to increase clinician supply (top of funnel and conversion) and marketplace efficiency

  • Planned and executed reorg and change management plan

  • Oversaw South US region

  • Devised go to market strategy; built and managed Sales & AM team

  • Transformed Account Management from elevated customer support to revenue increasing function

  • Designed and implemented KPI dashboards, data tools and analyses


Get in touch:


Scope of Services

Examples of possible collaborations based on projects I've led

Operations

  • Lead the expansion of a new market / vertical / venture

  • Process improvement, automation, standardization, documentation, playbook & SOP creation

Strategy

  • Finding & refining Product Market Fit

  • Competitive Landscape Mapping

  • Culture, Change Management, Coaching

  • Goal Setting, Reporting Governance

Growth Engines

  • Supply growth for markeptlace businesses

  • Go-to-market: Market analysis, positioning, distribution strategy, launch plan

  • Sales operations: Salesforce implementation and optimization, Sales enablement, Incentives and compensation

  • Pricing Strategy: benchmarking, cost analysis, discounts and incentives

Business Intelligence

  • KPI dashboard development & creation

  • A/B experiments; deep dives, data analysis

  • Success metric definition, setting reporting cadences


Get in touch:

JB Fractional Leadership LLC

JB Fractional Leadership LLC

presents:

Miga

An AI-powered dating coach that enhances your texting style.Miga analyzes your messages and suggests witty replies to keep conversations flowing and impress your audience.It works on screenshots of ongoing conversations, providing support for dating, chatting with friends, or professional interactions.Features:
- Functionality: Miga leverages advanced AI to analyze your texting style and optimize your interactions. It generates engaging, context-appropriate responses designed to maintain smooth conversation flows.
- Versatility: Effective across various messaging platforms—whether for dating, socializing, or professional communication.
- Real-Time Assistance: Provides suggestions on live chats as well as retrospective advice on existing conversations through screenshot analysis.
- User Interface: Directly in Whatsapp, ensuring seamless integration with your daily communication needs.

JB Fractional Leadership LLC

presents:

Rodriga

Your WhatsApp Audio Note TranscriberRodriga is a cutting-edge WhatsApp-based service designed to simplify your life by transcribing your audio notes to text and providing concise summaries. Whether you're a busy professional, a student, or anyone on the go, Rodriga ensures you never miss a detail from your voice messages.How It Works:
- Send Your Audio Note: Share your voice message with Rodriga via WhatsApp.
- Instant Transcription: Receive a text version of your audio note in seconds.
- Concise Summaries: Get a brief and clear summary of the key points from your message.
Key Features:
- Fast and Accurate: Advanced transcription technology ensures precise text conversion.
- User-Friendly: Seamless integration with WhatsApp for effortless use.
- Time-Saving: Quick summaries help you grasp the essentials without listening to lengthy audios.
- Secure: Your data is handled with the utmost privacy and confidentiality.
Why Choose Rodriga?
- Efficiency: Save time by reading instead of listening.
- Convenience: Access transcriptions and summaries anytime, anywhere.
- Productivity: Stay organized and on top of your communications effortlessly.
Get Started Today!
Transform the way you manage your audio notes. Add Rodriga to your WhatsApp contacts and experience the future of communication.

JB Fractional Leadership LLC

presents:

Lugar Melhor

Lugar Melhor is an innovative online platform dedicated to providing affordable and straightforward cremation services and funeral pre-planning in Brazil. The service is designed to alleviate the stress and financial burden often associated with traditional funeral arrangements, offering a transparent, digital-first approach that ensures a compassionate and dignified experience for families during difficult times.Key Services:1. Cremation Services:
- Simple, direct cremation services that can be arranged entirely online or via phone.
- Management of all necessary logistics, including transportation of the deceased to their care facility.
- Ensuring the process is conducted with dignity and respect.
2. Funeral Pre-Planning:
- Prepaid cremation plans allowing individuals to arrange and pay for their cremation services in advance.
- Helps to lock in current prices and removes the financial and logistical burden from loved ones.
3. Transparent Pricing:
- Clear and upfront pricing with no hidden fees.
- Various payment plans available to accommodate different financial situations.
4. 24/7 Support:
- A dedicated care team available around the clock to assist families, answer questions, and provide support throughout the process.
## Unique Features:- Digital-First Approach:
- Designed to facilitate easy online arrangements, saving time and effort for families.
- User-friendly interface for selecting and customizing service plans.
- Compassionate Care:
- Highly praised for the compassionate and professional nature of their staff.
- Provides support and care throughout the entire process.
- Cost Savings:
- Services are notably more affordable compared to traditional funeral homes.
- Offers a cost-effective option for many families.
Lugar Melhor aims to provide a better place for families to find peace of mind through accessible, respectful, and affordable end-of-life arrangements, catering to the cultural and emotional needs of the Brazilian community.

JB Fractional Leadership LLC

presents:

TODOS Membership

Consultas com preços acessíveis para toda a família!TODOS é o Healthcare Pass que då acesso à saude para a sua família com a qualidade que ela merece

  • Titular + 4 dependentes

  • Consultas com clĂ­nico geral a $35

  • Consulta com especialistas a partir de $45

  • AtĂ© 70% de desconto em exames

  • AtĂ© 50% de desconto em odontologia

  • AtĂ© 80% de desconto em medicamentos na rede CVS

  • Atendimento em portuguĂȘs, espanhol e inglĂȘs

  • Agendamento de consultas online

  • Plataforma fitness

  • Programas de emagrecimento, hipertensĂŁo e diabetes

  • Programa de atenção farmacĂȘutica

  • Desconto em cursos de inglĂȘs

  • Descontos em nossos parceiros, como academias

JB Fractional Leadership LLC

presents:

Desabafa

WhatsApp Venting and Coaching CompanionDesabafa is a revolutionary WhatsApp-based service that listens to your venting and provides personalized coaching through text and voice. Whether you're dealing with personal challenges, work stress, or just need someone to talk to, Desabafa is here to support you with empathetic listening and professional guidance.How It Works:
- Share Your Thoughts: Send your voice or text messages to Desabafa via WhatsApp.
- Empathetic Listening: Our team attentively listens to your concerns and understands your feelings.
- Personalized Coaching: Receive tailored advice and coaching to help you navigate your challenges.
Key Features:
- 24/7 Availability: Reach out anytime you need to vent or seek advice.
- Professional Support: Experienced coaches provide guidance to help you overcome obstacles.
- Confidential and Secure: Your privacy is our top priority; all conversations are kept confidential.
- Multi-Format Coaching: Get responses through both text and voice messages for a personalized experience.
Why Choose Desabafa?
- Emotional Relief: Release your stress by sharing your thoughts with a compassionate listener.
- Practical Advice: Gain valuable insights and strategies to improve your well-being.
- Convenience: Access support directly from your WhatsApp, anytime, anywhere.
- Continuous Support: Regular check-ins to ensure you're progressing and feeling better.
Get Started Today!
Transform the way you manage stress and seek support. Add Desabafa to your WhatsApp contacts and start venting and receiving coaching whenever you need it.
Join Desabafa Now and Find Your Path to Peace and Clarity!

JB Fractional Leadership LLC

presents:

Parent Pal

Parent Pal offers expert parenting advice tailored to your needs, whether you're looking for tips on early education, managing behavior, or fostering positive development. With simple prompts, you’ll receive personalized recommendations and evidence-based strategies to support your child in a nurturing and growth-focused environment.- Tailored Advice: Get personalized parenting tips based on Montessori, Reggio Emilia, and more.
- Developmental Support: Tools and strategies focused on cognitive, emotional, and social growth.
- Positive Parenting: Guidance on creating a supportive and understanding relationship with your child.
- Practical Solutions: Real-world strategies for fostering independence and confidence in children.
- Expert Insights: Evidence-based practices from various parenting approaches, all in one place.